Page 31 - PowerPoint Presentation

07. EVENT DELIVERABLES

MICE is considered to be an important sub industry segment in the travel and tourism arena and
therefore the MICE industry has a significant role in destination promotion, generating
employment opportunities and promoting economic stability by creating diverse work
possibilities in various sectors. This industry encompasses event management, hotels,
transportation, entertainment, and customer service sectors.

Southern MICE Expo created an opportunity to showcase Sri Lankan MICE capabilities to the
global MICE stakeholders from 15+ countries by providing great opportunity to develop
industrial contacts and business opportunities with the local counterparts. The publicity and the
promotion given through this event will spread a positive message about Sri Lanka and
encourage more MICE Tourists to come and explore the country which has so much to offer as a
MICE Destination.

Southern MICE Expo initial promotion kick started with the launch of the website, social media
promotions & also through foreign media partners such as India Outbound, Tourism India who
participated at previous MICE events.

With the successful launch of the event organizers were able to receive more than 400
applications out of which only 115 were selected as hosted buyers & media.

www.srilankamiceexpo.com