Page 3 - PowerPoint Presentation

01. SOUTHERN MICE EXPO 2024

Sri Lanka Convention Bureau an entity under the Ministry of Tourism & Lands is entrusted with the main mandate to
promote MICE Tourism in Sri Lanka. The MICE market has phenomenal potential and it is imperative that Sri Lanka
capitalizes on this opportunity. Sri Lanka is an amazing country that has much to offer for this genre of tourism,
irrespective of season. Sri Lanka is a capsule that encompasses everything sans the winter.

SLCB is the go-to organization for meeting planners, incentive houses, corporations, and associations interested in
arranging and executing events in Sri Lanka. From handling inquiries to providing support for events, SLCB offers a
comprehensive range of services. SLCB is working towards positioning Sri Lanka as one of the prime MICE destinations
in the world to contribute positively to the country's economy through job creation and raising the living standards of
people engaged directly and indirectly with the MICE sector. SLCB launched the SOUTHERN MICE EXPO 2024 with the
intention to showcase the Southern region to the potential MICE Buyers in the world.

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The inaugural SOUTHERN MICE EXPO 2024 was held from 27 – 31 May 2024 in the Southern Region of Sri Lanka in
view of helping to uplift the economy and to become a catalyst for positive change. It will help the MICE tourism market
see value in Sri Lanka as an accessible and affordable MICE destination, complemented by a unique culture and history,
plenty of natural beauty, and a choice of novel experiences. Southern MICE Expo 2024 was an excellent platform for
local and foreign tourism service providers to connect, network, grow together and showcase what Sri Lanka has to
offer MICE travellers as a destination.

SOUTHERN MICE EXPO 2024 consisted of a Media Conference, Business Forum, Welcome Dinner, Opening Ceremony,
B2B Meetings, Themed Gala Dinner, Southern Familiarization Tour and a Closing Dinner. The objective of the event was
to showcase Southern part of Sri Lanka as a MICE destination to the MICE Buyers in the world.

The event offered a fully hosted buyer program opened to the Global MICE travel professionals and media personnels.
100 MICE buyers and 15 media personnels were hosted from 17 countries around the world. The fully hosted buyer
package included the return air ticket, ranging from 4 nights – 6 nights accommodation depending on their flight
schedules, all meals, ground transportation, access to the Business Forum, Welcome Dinner, Opening Ceremony, B2B
Meetings, Themed Gala Dinner and Southern Familiarization Tour & Closing Dinner.