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05. EVENT DAY BY DAY
On completion of the Opening Ceremony, the most awaited activity of the Southern MICE Expo,
the Buyer –Seller meet mart commenced at the Cinnamon Bentota Beach Hotel. The B2B session,
was organized mainly to provide an opportunity to the local and global trade representatives
to expand their businesses and share trade information of both countries. The 100 Hosted
Buyers and 15 Media personal from the worldwide travel trade participated in these meetings
whereas 100+ participants from the Sri Lankan Travel Trade had the opportunity to take part
at this B2B session. It is estimated that 10,000+ meetings happened during the five hours
period.
